Some time ago, there was a lot of news about HE Tuber Station B canceling the playback volume. During the 14th anniversary live broadcast of Station B last night, the CEO of Station B announced several things. The most eye-catching one was undoubtedly the playback displayed on the front desk of Station B’s video. Measurement data will be changed from times to minutes. What do you think of this wave of attempts and changes at Station B?

live broadcast of Station B last night.

The song "Unheard Flower Name" by Zhou Shen and Mei Yiliya directly brought the bad reviews back to the era when they first entered station B.

All I can say is that this live broadcast was well worth it.

However, although the performance was perfect enough, the negative reviewer felt that the real protagonist tonight had to be a hot man.

He is Chen Rui, the chairman and CEO of Bilibili, who is called uncle by everyone.

Let's put it this way, in the speech where everyone looked at Uncle, he announced a lot of changes to Station B.

Among them, the most eye-catching one is that the play volume data displayed on the front desk of the B station video will be changed from the number of times to the number of minutes.

 our editorial department had already exclusively reported this news.

The news we heard at that time was: It was rumored that the front-end and back-end of the relevant changes had been developed, and the nuclear bomb was ready, and all that was left was to finally press the button.

This time, my uncle stopped playing riddles and gave accurate results. According to official news from Station B, the product update will be completed on July 5th.

You must know that in the past, although there were barrage and "three consecutive" data to measure the quality of manuscripts, the number of plays was still a very important element.

 of plays is one of the most intuitive data.

Therefore, this move at Station B is a very bold change and attempt.

Anyway, for mid-length video creators, it’s like gongs, drums, and firecrackers.

For a time, many UP owners in the circle of friends opened champagne and exclaimed, "I have finally waited for this day."

What's even more funny is that this morning there was another UP who was worried about traffic and asked around how to increase playback data for his videos. As a result, as soon as his uncle finished his speech tonight, he suddenly realized that he didn't need it anymore.

The uncle's logic is also very clear. In his speech, he said that although there is no difference in content format, a short video that took a few minutes to shoot will have the same number of views as a high-quality long video that took half a month to produce. At the same time, it is somewhat unfair to long video producers.

There are also some hard-core high-quality contents, although they are relatively niche, but they are always watched by people. If only the number of views is displayed, it is likely to be drowned in the ocean of various videos.

In addition, not to mention those headline-grabbing videos. Users often exit within a few seconds after clicking on them, but because of the extremely high number of views, they can always trick people into watching them.

So according to my uncle, in order to make those higher-quality mid-length videos stand out, the playback time is a fairer standard than the number of playbacks.

On the negative review side, we also interviewed DD (pseudonym), the master of the knowledge area with more than two million fans. He also shared his views on this uncle’s speech and the changes to station B.

“This is a great thing for long-form video creators on site B.” DD told negative reviewers.

Home page of station B PC web page:

“Because Bilibili is not dead yet, it shows that it is irreplaceable in the field of domestic mid- and long-term video platforms, and the content field has always been Bilibili’s strength. It is difficult to find a better website than Bilibili in China. It’s the ultimate mid-length video platform.”

Therefore, DD feels that this change is a way for Bilibili to maximize its strengths and avoid weaknesses, and is actually the most stable adventure.

Of course, not all UP owners are very concerned about this change at Station B.

For example, Junru, the well-known UP owner of the Moyu dragging area at Bilibili, who can come to your house, only found out about this after the negative commentator just chatted with her privately.

She even misjudged the question at the beginning, thinking that the video duration displayed in the future was 10 minutes or 5 minutes... so she complained directly.

After understanding what was going on, I thought Junru's answer was quite profound.

She did not just open the champagne to celebrate, but believed that if the viewing time is displayed, the requirements for creators are actually higher. The "high" here refers to the need to set up more and better suspense reversals. Ups and downs, the purpose is to attract and retain as many viewers as possible, and short video creators are obviously better at this, so she does not think that displaying "viewing time" is only beneficial to long video creators. On the contrary, it is also a test.

In addition, according to M (pseudonym), the person in charge of a certain head MCN who often deals with Party A, many Party A are already exploring advertising models that change the number of playback times to the playback duration.

It is also said that Takeoff (the official streaming product of Station B) has also made some moves. Although it will still be priced based on the number of plays in the early stage, it will be priced according to the length of play in the future. And since the playback time data is difficult